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Computer help and problem solving tips, tricks and solutions
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This is a continuation of the article that begins on my websites' homepage. If you landed on this page as a result of a Google search, you may wish to start at the beginning - there is a navigation menu at the bottom of this page.
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OK, I want to avoid turning this into an autobiography, but having already decided to broaden the scope of this article by comparing some older marketing methods and direct selling techniques with modern-day website marketing methods, I suppose that I ought to let everyone know that I spent 22 years in direct sales and that during this time, I was responsible for some notably successful newspaper/radio advertising and marketing campaigns and the launch and day to day running of several retail outlets specialising in mobile telecommunications equipment, accessories and several other products.
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OK, it's difficult to know where to start on such a big topic, but let me start by saying that, for the publishers of printed media, once all the different processes have been completed and the plates are made and fixed to the printing press - that's it, the point of no return. Errors remain errors !
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Website publishers don't have this problem - the information on a website can be published then, edited and amended and re-published very easily - some say, too easily and that this leads to publication of content of questionable quality.
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I don't agree. I believe that this flexibility helps website publishers to produce better quality articles. An article can be published, amended, edited and improved many times and therefore, should only be judged when it is finally completed and until then, in my opinion, it is simply work in progress.
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Let's take this article as an example. The flexibilty that website publishing offers has enabled me to considerably alter the scope of this article (improve it) - even though the first page had already been completed and published.
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Before this article is finally completed, I will further utilise this very helpful feature of website publishing - probably many times over. It allows me to compose the article in segments, in no particular order, amending it as I go along and then, in the same way that when the shooting of a film is complete, the editor pieces everything together into the final cut, I will do exactly the same with all the different segments of this article.
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This feature is also very important in the web page optimisation process and you will understand why this is when you read the later segment on optimisation.
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Whether you intend to develop it yourself or, to employ the services of someone else, publishing a website is a massive commitment. In time, effort and enthusiasm, if you are going to do it yourself and financially, if you employ the services of someone else to do it for you. In saying this, I am making the assumption that you want the job doing properly to a reasonable standard. Of course, almost anyone can knock up a web page or, two and publish them on the internet at zero cost.
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OK, we have reached the "Think about it" segment. Why do you want a website ? If you are a business owner and you want a website because all your competitors have websites - that is probably a good enough reason. The customers or, potential customers of certain business types expect them to have a website and may question the credibility of a business that doesn't. Having a professional-looking website is a good way of boosting your credibilty in the eyes of a potential customer and an excellent way of cementing the sale from a new customer. Websites are a great place to publish customer recommendations - as long as they are genuine. Usually, publishing the logos of well-known companies that buy a product or, a service from your business, is enough to establish some credibility in the eyes of a potential customer.
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Of course, there are other reasons why you may want a website. You may want to launch a business from a website. It's not an easy thing to do and anyone who is contemplating having a go, should be aware that having a well-designed, graphically pleasing website alone, will not guarantee that the business will be a success. A website is a good tool if you are looking to further enhance the success of an existing business, but not so good as a launch-pad for a new business. Of course, there are exceptions to this rule.
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