Google Adchoices
Google Adchoices

Computer problem (s)

Google Adchoices

These are our most popular computer problem related articles - solve your computer problem (s) !

Google Adchoices

Computer problem (s)

Google Adchoices

The "Ads by Google" label has changed to a right-pointing, blue triangle with a small letter "i" in the middle

Google Adchoices
First published 11-06-2011
This week, readers who do any amount of surfing on the internet should have noticed that the Google advertisements, appearing on the websites of web publishers who are involved in the Google Adsense program, have changed.
Until now, the advertisements, automatically served to Google Adsense' approved websites, were clearly labelled "Ads by Google" presumably, to identify the independent advertisements from the rest of the page content and to give fair warning that, anyone who may be contemplating clicking on one of the advertisements, will be taken to another website (the advertisers').
Well, this week, the "Ads by Google" label has changed to a right-pointing, blue triangle with a small letter "i" in the middle. Holding your mouse over the blue triangle reveals a further label - "Adchoices"
I know that, at some time or, another, 'all' internet users (web surfers) have inadvertently clicked on a Google Ad and been transported away to an Advertisers' web site when in fact, they didn't want to leave the existing website, and that, repeatedly making the same mistake has resulted in many internet users being 'conditioned' to spot and avoid Google Ads.
In fact, in the hope that their readers will inadvertently click on one of the Google Ads by mistake, certain web designers deliberately design their web sites so that the Google Ads blend into the rest of the page content - why do they do this ? Simple - they get paid a fee every time someone clicks on one of them.
So, has this type of web designer' subterfuge resulted in web users becoming 'more' aware of Google Ads when they are surfing, helping them to spot and avoid them, and has this caused a drop in Google Adsense revenue for participating web sites ?
Of course, I don't know whether this is the case and I only pose this question because I wonder why Google have changed the existing format of their advertisements ?
It's true to say that the new blue, triangular "Adchoices" icon is much smaller than the now defunct "Ads by Google" sign that 'formerly' accompanied each Google Adsense advertisement (list of advertisements) and that, especially on the graphical animated Google advertisements, the blue triangular icon is much harder for readers to spot and this, may lead to them again, inadvertently clicking on one of the new Google Ads when they didn't want to, but surely, this will only result in short term gain for participants in the program, because just like before, web surfers will eventually learn to spot and avoid the Google Ads.
To answer this question, we have to look at what happens if we click on the blue triangular icon (Adchoices).
Web surfers who click on the blue icon are taken to a page where they can learn more about online advertising and the ads they've seen (the Google Adsense Blogspot) where Google offers 'us' this reassurance: "Giving users clear notice about the ads they see is a high priority for Google and for many in the online advertising industry at large"
More important to readers who are fed up with seeing Google Ads on the web pages that they visit and the internet in general, this page also provides a link to the Ads Preferences Manager, where users can control the types of interest-based ads they see. What does this mean ?
Well, the cornerstone of the Google Adsense program is 'relevancy' - the general idea is that, if a web surfer is looking at a website about "Blue Widgets", they may be interested in seeing Google Ads about "Blue Widgets" - seems like common sense and it is, and it does work. If a web publisher manages to get 'releavnt' Google Ads on their website(s), they are on to a winner ! The problem is, it isn't something that is easy to do - why?
Well, the problem is that, certain advertisers, when they set up their Google Adsense advertising preferences, can manipulate the information that they provide so, that, their advertisements, appear all over the internet, including web sites that aren't relevant to their advertisements. Why do they do this ?
The reason is, that, they are not 'really' that bothered whether anyone clicks on their advertisements, they are just looking for 'general' exposure. The problem is that no-one gets paid when an advertisers' Google Ad is looked at, they only get paid when it is clicked on, and if it is not relevant to the page content on which it is appearing, nobody will click on it !
In my honest opinion, Google Adsense advertisers who employ these tactics are getting what they want - very cheap exposure, but spoiling the Google Adsense program for its participants and web surfers in general.
As web surfers learn to avoid clicking on Google Ads, (maybe) revenue is falling and that's why Google has made the changes that it has. Are they changing a winning formula ? I doubt it ! Remember the old adage - if it isn't broke, don't try and fix it !
Google Adchoices
Google Adchoices
Privacy Policy
Copyright © 2007 - 2011 www.ticproblemsolver.com - all rights reserved