Google privacy policy
Google privacy policy

Google privacy policy

Google privacy policy

Google privacy policy - recently, you will have seen a small notice telling you that their Privacy Policy has changed

Google privacy policy
25-02-2012
Do you use Google to search and surf the internet ? Recently, you will have seen a small notice telling you that their Privacy Policy has changed. Readers may have wondered what this means and how it may affect them.
As you use Google to search and surf the internet, they are collecting data. You can see the data that Google has collected by logging into your Google account and visiting www.google.com/history - this page includes a list of the web pages that you have visited on the internet.
Google collects this data and uses it to prioritise certain web sites within your search results and also, to determine which advertisements they include on those pages.
If you are a Gmail user, you may also be interested to know that Google scans the content of your emails and matches the advertisements that they deliver to the page using keywords that they find in the subject line and body of the email.
Prior to the change, these two activities were governed by separate Privacy Policies (Terms and Conditions) as in fact, were 60 or so, other Google services. Now, the Privacy Policy is the same for all the services that Google supplies to its users and all the data from all the different services is being shared across all those services - so what ?
Well, what this means is that in future, the data that Google collects from your Google searches and email will be used not only, to determine which advertisements it delivers to your search results and email pages but also, to determine which video clips it delivers to your Youtube home page. In fact, all the data from all the different Google services will be used to determine which advertisements Google delivers to the pages containing any of the services that you use.
Many people don't mind seeing relevant Google advertisements in the various places that they appear and when they get it right, relevant advertisements can be quite helpful. The problem is, they don't always get it right and when they don't, some Google advertisements may annoy their users. Microsoft highlight and play on this problem in a tongue-in-cheek video that they have made called Gmail Man
Apart from the 'relevancy' problem, for some, there are also privacy concerns. Most people understand that Google have to cover the cost of providing the services that they offer and don't mind Google 'snooping' on them whilst they search and surf, but do those people realise that Google aren't just temporarily recording our surfing habits in order to deliver relevant advertisements, they are keeping a record of their users surfing habits for up to 18 months or, even longer and can anyone, other than Google, get hold of this data and use it for another purpose ?
If you have any doubts or, concerns about Google's move to 'standardise' their Privacy Policy across their portfolio of products, there are a number of things that you can do to minimise the amount of data that they collect as you surf and search the internet using Google.
The first thing that you can do is to log into your Google account and visit www.google.com/history - click "remove all Web History" then, click "OK".
If you want to read more about Google's privacy policy and your web history, more information is available on this - Google web page and if you want to learn more about steps that you can take to further minimise the amount of information that Google can collect about your search and surfing habits, visit the Electronic Frontier Foundation's web site.
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Date posted:
May 11, 2012 - 07:23 am
Name:
Anna
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Superior thinking demonstrated above. Thanks!
Google privacy policy
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